Red Robin Commercial | Mom Blog: written by a teacher-mom, but not just for moms- a blog for everyone

Wednesday, March 9, 2011

Red Robin Commercial

I have never eaten at a Red Robin, so I don't really know how great their burgers are.  Quite honestly, I don't even know where a Red Robin restaurant is located here in the Metro Atlanta area. But, I will tell you this.... I don't like the message one of the Red Robin commercials sends.  It's a subliminal message, but it's there.  Here is the commercial.


Maybe it's because I am a parent and my teenage children are exposed to commercials such as this, but what message is this commercial sending.  You have a teenage daughter in her BEDroom, her father walks in, and a boy (who you assume) is her boyfriend, is hiding behind the curtain.  Now, I know they are fully dressed and there is nothing remotely sexual implied by the commercial, but I do think when you show a teenage girl sneaking a boy into her bedroom, you are creating thoughts for kids that they may not have otherwise had.

My question is this, why do you have to take a (what seems to be) family restaurant and blow the image with a mishap advertisement such as this?  I visited the Red Robin website and they even have a  Red Robin kid page with games and coloring pages. They must be trying to at least half-way create an image of being family oriented.  I can think of so many other ways to do a great advertisement (that is family friendly) without placing two teenagers in a bedroom together in order to SELL A BURGER, for goodness sakes! 

So, what gives Red Robin?


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6 comments:

Lara said...

I see that commercial all the time on tv.....i agree, what is up with that??

Endang said...

The solution is very easy Molly, don't ever go there for hamburgers. But.....would you ?

Molly said...

Funny you noticed it too, Lara.

Endang, Good question. Since there is not one anywhere near my house, and I have never even passed one while out traveling, I may not ever face that decision. But, my guess is if I did come across one and had other restaurant choices to choose from, I would bypass Red Robin

John said...

In my opinion this commercial is not that bad in comparison to some other ads. Yet its also not innocent either. You see a typical, disciplined, mid-teen, suburban, American girl, who opens a book to a random page right before her dad walks in and surprises her. So by now the target audience is actually directed at the parent who has money and can pay for a pricey dinner. The dad brings up burgers for dinner, mentions Red robin, yum, out the window, disgruntled dad, and loss of the right to talk to this boy. Boys and girls at that age are gonna think about sex, in fact there's something wrong with them if they aren't. It IS a natural part of life and they should understand what it is. I'm sure The advertising agency for red robin cares more about money and less about how they may inadvertently influence high-schoolers by showing a setting where they will use deception against parents, Your kids are smart enough to figure this stuff out on their own. But its subliminal messaging is also sexually suggestive. Who is the person who over-enthusiastically says the words "red robin"? She is laying down on a bed in a model pose with a guilty look on her face is enough to make a guy thinks things to 'do' with her. The clothes she is wearing aren't very revealing but the color contrast with the PINK room outline her body. The boy looked younger than the girl and this could have been intentional to make you think the deception was the girls idea in the first place. Any guy would find this girl hot, considering this is likely targeted toward the male, yes dads will see her that way too. I could continue rambling about nuances in pointless ads but i have better things to do. I think your too invested in what might corrupt your kids, but I guess I cant and wont tell you how to raise them.

Molly said...

Hi John- Thanks for your input. I just think it's sad they can't find another way to advertise burgers for a family restaurant! I don't know if you have kids, but as a parent, yes, I am invested in my kids. Raising my kids is my number one job. I sure don't want them to be exposed to corrupt stuff, but it's a fact of life that they will be. YEs, this is a minor commercial when it comes to sexuality, and there is not direct sexuality in here... it's just more the teenager in a bedroom with a boy. They maybe should have been in a living room or something like that. I know kids talk about sex, are exposed to sex, as I was a kid once myself, so I know all that goes on, but a fammily oriented restaurant should change their ad campaign.

John said...

In my opinion this commercial is not that bad in comparison to some other ads. Yet its also not innocent either. You see a typical, disciplined, mid-teen, suburban, American girl, who opens a book to a random page right before her dad walks in and surprises her. So by now the target audience is actually directed at the parent who has money and can pay for a pricey dinner. The dad brings up burgers for dinner, mentions Red robin, yum, out the window, disgruntled dad, and loss of the right to talk to this boy. Boys and girls at that age are gonna think about sex, in fact there's something wrong with them if they aren't. It IS a natural part of life and they should understand what it is. I'm sure The advertising agency for red robin cares more about money and less about how they may inadvertently influence high-schoolers by showing a setting where they will use deception against parents, Your kids are smart enough to figure this stuff out on their own. But its subliminal messaging is also sexually suggestive. Who is the person who over-enthusiastically says the words "red robin"? She is laying down on a bed in a model pose with a guilty look on her face is enough to make a guy thinks things to 'do' with her. The clothes she is wearing aren't very revealing but the color contrast with the PINK room outline her body. The boy looked younger than the girl and this could have been intentional to make you think the deception was the girls idea in the first place. Any guy would find this girl hot, considering this is likely targeted toward the male, yes dads will see her that way too. I could continue rambling about nuances in pointless ads but i have better things to do. I think your too invested in what might corrupt your kids, but I guess I cant and wont tell you how to raise them.

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