It's pink... It's purple.... It's way cool, but it's not really intended for hair. Of course, leave it to somebody to reinvent a product for another purpose. It's sport's pre-wrap, which is normally used for bandaging purposes and most often comes in a dull beige color. Boooooring!! In this case though, it comes in a variety of fun colors and it's being used by the sporty teen girls as hairbands. So Fashionable! Madison and I searched locally for it, but couldn't find it, so I surprised her by purchasing some online. You can wear one color or you can get creative and do things like braiding the colors. What a fun way to add some color to your hair!